Marketing automation that recovers revenue while you sleep.
Email and SMS automation for Shopify: abandoned cart, browse abandonment, welcome, and win-back flows that recover revenue you've already paid to acquire.
- 70%
- Average cart abandonment rate on ecommerce sites
- 18x
- Higher revenue per recipient from automated flows vs. one-off campaigns
- $3.65
- Average revenue per recipient from an abandoned cart email (top decile: $28.89)
Every flow that pays for itself on autopilot
Abandoned cart flows
Timed sequences (first touch within 1–4 hours) that bring shoppers back before they buy elsewhere.
Welcome series
First-purchase incentives and brand story sent while intent is highest, right after signup.
Browse abandonment
Reminders for shoppers who viewed products but never added to cart.
SMS automation
Higher open rates than email for time-sensitive nudges — restocks, price drops, and cart reminders.
Win-back campaigns
Re-engagement sequences targeted at customers who've gone quiet before they churn for good.
Post-purchase flows
Order confirmation, shipping updates, and review requests that set up the next purchase.
Automation questions we hear often
Around 70%. It's one of the most consistent benchmarks in ecommerce — roughly 7 in 10 shoppers who add to cart don't complete checkout, which is exactly what automated recovery flows are built to claw back.
The first email should send within 1–4 hours of abandonment, with SMS (if used) even faster, often within 30 minutes. A 3-touch sequence — quick reminder, then a follow-up around 24 hours, then a final nudge around 72 hours — tends to outperform a single email.
Abandoned cart flows generate roughly $3.65 in revenue per recipient on average, with top-performing brands seeing upward of $28.89 — and because they're triggered automatically, the marginal cost per send is close to zero.
It depends on your volume and channel mix. Klaviyo is the strongest option once you need advanced segmentation and combined email/SMS flows; Shopify Email is a reasonable starting point for simple campaigns; Omnisend is a solid mid-tier option, especially if SMS is a priority from day one. We implement whichever fits your stack and budget.
A welcome series, abandoned cart flow, browse abandonment flow, post-purchase sequence, and a win-back campaign cover the core lifecycle — together they typically account for the majority of automated email revenue despite being a small share of total sends.
Pair automation with retention and CRO
Ready to stop losing carts?
Send us your current flows (or lack of them) and we'll come back with a scoped automation plan.